Docs***Edit Notes for Me*** →23 Ad Elements →A Persuasive Backbone →A Sense of Urgency →Authority →Desire to Collect →Disarming Honesty →Edit for Specificity →Exclusivity, Rarity or Uniqueness →Extra Stuff →Familiarity →Fear/the Stakes →Getting Started →Guilt and Reciprocity →Hope →Human Relationships →Identify and Belonging →Instant Gratification →Involvement Devices →Justify the Purchase →Linking →Lower the Bar to Entry →Mental Engagement →Nature of Your Product →Nature of Your Prospect →News, Fads, Current Affairs →Next Steps/Now What →One Liner →Proof of Value →Raise (And Resolve) Objections →Resources →Sell Cures, Not Preventions →So Easy, a Monkey Could →So Easy, a Monkey Could →Tell Stories →Tell Your Prospect Why →Test →The Feeling of Ownership →The Satisfaction Conviction →