Disarming Honesty

Maybe this section is just about being credible, honest, and having integrity. An introduction to that. They are powerful in and of themselves. Just do it that way. Don’t be a schemer.

These are my “concessions.”

Look, you can go to so-and-so and get the same basic thing for a cheaper price. What you pay for here is a relationship… or whatever.

People can tell. The consumer is smart. They will have their doubts. Bring them up in the beginning.

It’s about building trust. People want to buy from someone they trust.

Do not try to cover anything up; It will not work.

Be simple, truthful, and frank. Especially about your “shortcomings,” which don’t amount to a whole lot, anyway.

Be alarmingly truthful. Disarmingly truthful. And win more sales.

Precise Builder example.

This also relates to raising dirty laundry.

Story: People are on guard.

Story: People can tell when you’re trying to cover something up.

How can you include total transparency?

Like, I’m not this or that. I’m not such and such. I’m just a regular guy who does this a few hours per week because I enjoy getting folks started on the right foot. The people I work with really appreciate it—and maybe that’s you, too.

be totally transparent … that’s really the key. and it’s credible.

people respect the truth

Learning a new software takes time and effort—and Precise Builder is no different. Let our team walk with you until your crews are completely comfortable. If after six months Precise Builder hasn’t become one of the most valuable tools at your company, we’ll give you your money back—-and help you find a different software.

But What About the Cost?

There’s no question about it. Upgrading your home is an investment. And truth-be-told, Smucker Exteriors sometimes comes in higher than the competition. There’s a reason for that.

Because we quote fair prices for service that goes above and beyond. And we’re legit – our employees are vetted at the highest possible level. The guys have integrity.‍

To be fair, you should shop around to make sure you’re getting the best deal. But before you go with the lowballers, ask if they’re PA licensed and fully insured. If not, it could come back to haunt you.

Start your search here with a free quote and consultation."

people tell you their red flags upfront

get them thinking… can I commit to this. if theyre thinking about your product offer whatever… good!

can they use something else? do they have other options?k

Ideas…

• Include negative reviews and flaws (and then, of course, show why those reviews aren’t that bad at all. The “Too Advanced” review.