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Introduction
Getting Started
The Big Ones
A Persuasive Backbone
Nature of Your Prospect
Nature of Your Product
Persuasive Elements
A Sense of Urgency
Authority
Desire to Collect
Disarming Honesty
Edit for Specificity
Exclusivity, Rarity or Uniqueness
Extra Stuff
Familiarity
Fear/The Stakes
Guilt and Reciprocity
Hope
Human Relationships
Identify and Belonging
Instant Gratification
Involvement Devices
Justify the Purchase
Linking
Lower the Bar to Entry
Mental Engagement
News, Fads, Current Affairs
Proof of Value
Raise (And Resolve) Objections
Sell Cures, Not Preventions
So Easy, A Monkey Could
So Easy, A Monkey Could
Tell Stories
Tell Your Prospect Why
The Feeling of Ownership
The Satisfaction Conviction
5. Checklists
23 Ad Elements
next steps/now what
4. Research Materials
***edit notes for me***
test
Short Copy Swipes
One Liner
Instant Gratification
Assure them you ship promptly and they’ll have their stuff in a few days
List any advantages of ordering by mail
Something, something, something as you quickly master this skill
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Identify and Belonging
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Involvement Devices