Linking

People buy products they understand. I understood my laptop wouldn’t break. People online called it “future-proof.”

Relating to what a customer already knows and understands is a great way to get them to understand your product. Make it easy to understand and relate to.

A smoke alarm is like a nose that sniffs the air.

All integrated circuits use gold. But tell them it uses gold and suddenly it’s of “quality.”

Start car from afar. Good to help mafia members not get eliminated. Also good for starting on a cold day.

Vitamins for your car.

what are they called? Metaphors? Similes? I mostly find the use of “like” annoying.