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    • So Easy, A Monkey Could
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    • ***edit notes for me***
    • test
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  • Introduction
    • Getting Started
  • The Big Ones
    • A Persuasive Backbone
    • Nature of Your Prospect
    • Nature of Your Product
  • Persuasive Elements
    • A Sense of Urgency
    • Authority
    • Desire to Collect
    • Disarming Honesty
    • Edit for Specificity
    • Exclusivity, Rarity or Uniqueness
    • Extra Stuff
    • Familiarity
    • Fear/The Stakes
    • Guilt and Reciprocity
    • Hope
    • Human Relationships
    • Identify and Belonging
    • Instant Gratification
    • Involvement Devices
    • Justify the Purchase
    • Linking
    • Lower the Bar to Entry
    • Mental Engagement
    • News, Fads, Current Affairs
    • Proof of Value
    • Raise (And Resolve) Objections
    • Sell Cures, Not Preventions
    • So Easy, A Monkey Could
    • So Easy, A Monkey Could
    • Tell Stories
    • Tell Your Prospect Why
    • The Feeling of Ownership
    • The Satisfaction Conviction
  • 5. Checklists
    • 23 Ad Elements
    • next steps/now what
  • 4. Research Materials
    • ***edit notes for me***
    • test
  • Short Copy Swipes
    • One Liner

Sell Cures, Not Preventions

Title basically says it all. Sell wrinkle cream to people with wrinkles. Emphasize the curative aspects and underplay the preventative.

Unless you are trying to protect someone you love.

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Raise (And Resolve) Objections
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So Easy, A Monkey Could
  • Site built by James Blackwell, Senior Copywriter at Integro 212.