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  • Introduction
    • Getting Started
  • The Big Ones
    • A Persuasive Backbone
    • Nature of Your Prospect
    • Nature of Your Product
  • Persuasive Elements
    • A Sense of Urgency
    • Authority
    • Desire to Collect
    • Disarming Honesty
    • Edit for Specificity
    • Exclusivity, Rarity or Uniqueness
    • Extra Stuff
    • Familiarity
    • Fear/The Stakes
    • Guilt and Reciprocity
    • Hope
    • Human Relationships
    • Identify and Belonging
    • Instant Gratification
    • Involvement Devices
    • Justify the Purchase
    • Linking
    • Lower the Bar to Entry
    • Mental Engagement
    • News, Fads, Current Affairs
    • Proof of Value
    • Raise (And Resolve) Objections
    • Sell Cures, Not Preventions
    • So Easy, A Monkey Could
    • So Easy, A Monkey Could
    • Tell Stories
    • Tell Your Prospect Why
    • The Feeling of Ownership
    • The Satisfaction Conviction
  • 5. Checklists
    • 23 Ad Elements
    • next steps/now what
  • 4. Research Materials
    • ***edit notes for me***
    • test
  • Short Copy Swipes
    • One Liner
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  • Introduction
    • Getting Started
  • The Big Ones
    • A Persuasive Backbone
    • Nature of Your Prospect
    • Nature of Your Product
  • Persuasive Elements
    • A Sense of Urgency
    • Authority
    • Desire to Collect
    • Disarming Honesty
    • Edit for Specificity
    • Exclusivity, Rarity or Uniqueness
    • Extra Stuff
    • Familiarity
    • Fear/The Stakes
    • Guilt and Reciprocity
    • Hope
    • Human Relationships
    • Identify and Belonging
    • Instant Gratification
    • Involvement Devices
    • Justify the Purchase
    • Linking
    • Lower the Bar to Entry
    • Mental Engagement
    • News, Fads, Current Affairs
    • Proof of Value
    • Raise (And Resolve) Objections
    • Sell Cures, Not Preventions
    • So Easy, A Monkey Could
    • So Easy, A Monkey Could
    • Tell Stories
    • Tell Your Prospect Why
    • The Feeling of Ownership
    • The Satisfaction Conviction
  • 5. Checklists
    • 23 Ad Elements
    • next steps/now what
  • 4. Research Materials
    • ***edit notes for me***
    • test
  • Short Copy Swipes
    • One Liner

Resources

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The Satisfaction Conviction
  • Site built by James Blackwell, Senior Copywriter at Integro 212.