Ad Flow

• The point is to anticipate next questions and answer (or tease) it
• Write headline. Will it grab reader?
• Write subhead. Will it compell reader to read further?
• Write caption for imaginary picture. Strong enough to pull them into first sentence?
• Write the first sentence. Suck them in like a vacuum.

Try patterning ads. Copying a format.

The thing here is this: there is not perfect formula, no template that all of your persuasive bits will fit into nicely. You must know the foundations of your pitch. Then, write it how it needs to be said. But I will help you navigate the templates we do use.