The Guide

The following are examples of EMPATHY and some combine EMPATHY and AUTHORITY into a nice guide section.

Start losing success over the success of your customer–not your business. Be interested in them.

Commonality is a powerful marketing tool. Liking. Trust.

HOW DO YOU UNDERSTAND THE FEELING?

WE GET IT, MANY OF OUR CLIENTS (blah, blah, blah)

• We know how hard… • We care about… (your Toyota) • Many of our customers struggle with… • If you’re worried about… we can help you hit a grand slam. • Like you, we’re troubled [emotion] by… • When _ happens, it hurts.

LIKE YOU, WE RUN OUR BUSINESS BY THE NUMBERS

ANXIETY: EXPERT ADVICE FROM A NEUROTIC SHRINK WHO’S LIVED WITH IT ALL HIS LIFE

JUSTIN LIKES THE E&E GUIDE SECTION. “WE DO THIS EVERY DAY” In this one, empathy is literally just listing the problems.

Renovating Your Home Is A Big Deal

The E&E crew knows home remodeling is a big deal. It’s a major investment. There are a lot of unknowns, and it can be tough to know where to begin.

But while you may only renovate your home once in a lifetime, we do it every day—and have been putting our clients’ minds at ease for over 30 years.

From https://www.eecontracting.com/?utm_term=&utm_campaign=E%26E+:+Roofing+Targeting+:+Pmax+:+Campaign&utm_source=adwords&utm_medium=ppc&hsa_acc=3764918862&hsa_cam=22261869023&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=CjwKCAjwp8--BhBREiwAj7og1wyfqxGr6zx2Bw1I4BrupawKDowRZ3f-Uz3dV0zEYV5iFJ5Cx5ZgNRoCx3MQAvD_BwE

IN RAISING OUR FAMILY, FINDING WHOLESOME, ON-THE-GO SNACKS FOR OUR KIDS WASN’T EASY. THAT’S WHY WE CREATED CLIF KID - DELICIOUS SNACKS MADE WITH ORGANIC INGREDIENTS TO KEEP KIDS GOING, GROWING, AND EXPLORING.

I WENT BANKRUPT A LONG TIME AGO. THEN I [FOUND THIS] AND NOW I HAVE FINANCIAL PEACE AND YOU CAN TOO.

YOU MIGHT DO THIS ONCE IN YOUR LIFE - WE DO IT EVERYDAY

WE DON’T JUST CARE ABOUT _ , WE CARE ABOUT YOU

IT MAKES SENSE…

YOU’RE RIGHT…

HOW DO I KNOW ALL THIS? BECAUSE I’VE LIVED THROUGH IT MY WHOLE LIFE.

I’VE STRUGGLED WITH RELATIONSHIPS AND CONFIDENCE MY WHOLE LIFE. NO MATTER WHAT I DID OR WHO I DATED, I ALWAYS FELT I WASN’T ENOUGH.

These lead into authority… we can use them as an intro to testimonials… right? why not?